MTV Alternative Nation
Alternative Nation was a television show in the U.S. dedicated to alternative music.
It aired on MTV from 1992 to 1997, mostly on weeknights.
MTV Germany wanted to brought it back and asked us to develop an idea for the bumpers, logo and graphic refresh for the show.
We explored the “Alternative Nation” concepts and came with the idea of an unique universe where music is the protagonist.
Art Direction: Andrea Di Liddo & Giorgio A. Schwarz
Design: Giorgio A. Schwarz
Animation: Andrea Di Liddo
Sound Design: Carlo Valsesia